Week 2023#31: 16% completion

What happened in week 2 out of 12 of scaling my business

If you have been on the fence about joining one of the “Estonian in a day” workshops: there are two tickets left for the next one on the 13th of August.

Scoring the week

Another round of accountability!

My 12 Week Plan, scheduled to end on the 16th of October, has a singular goal: reach a turnover of 5000 EUR for Decode Estonian.

Currently, I’m sitting at €1,821.92, out of which €268.47 was earned in Week 31, because finally, the money from ticket sales on Fienta made it to my company’s bank account.

The progress tracker is still here if you are curious about the details.

Week 2 of 12 was better and worse in many ways, but the thing that counts the most is actually taking more of the shots (remember, every day is a new possibility).

Week 1’s execution score (= how many of the things you said you’d do did you actually do?) was 83%, and this week I scored slightly better at 91%.

A 100% week will be rare, but maybe Week 3 will be it!

Feelings

I am getting pessimistic about reaching my goal.

While there are 10 weeks left, I need to run 11 workshops in those 10 weeks, assuming discounts and not fully selling out the workshop to make the turnover goal.

Of course I will try something like this, but in the back of my mind I’m still thinking about other ways of generating an income.

Outcome

✅ creating content is actually working really well! Having put a content plan in place actually makes creating content easy, because when I have or make time to write, I know what to write about. That removes a lot of friction from the process.

⏳ sales outreach is still…slow. After a suggestion from Mete, I just went for a LinkedIn Premium membership to reach out to people outside of my network and wrote a grand total of 2 messages.

My strategy is to contact “Relocation Specialists”, i.e. people who help people move to Estonia, and establish my offering as part of their services.

After not receiving answers on LinkedIn, I decided to research talent relocation companies and just contact them directly, with three phone calls scheduled for next week.

Week 1 was a spectacular failure on this front because I didn’t know who to talk to. Now I have this sorted and am excited about seeing where this leads next week!